Allen's
About
While at Wunderman Thompson (formerly JWT), I worked on the 'Each to Their Allen’s' campaign - a playful project that celebrated the unique and sometimes quirky ways Australians eat their Allen’s lollies. The campaign was built around real statistics collected from lolly ('sweets' for the brits) lovers across the country, highlighting everything from the most popular snacking habits to the surprisingly uncommon ones.
One of my favourite parts of this project was the creation of the Allen’s White Paper, an idea that wasn’t originally in the brief. We thought it would be a fun way to showcase the data we’d gathered. By presenting it in the formal tone and layout of a traditional white paper, we created a tongue-in-cheek contrast that added to the brand’s signature sense of humour. It was a lighthearted but clever way to extend the campaign and reinforce Allen’s playful voice.
